Critically Evaluate the Relevance of the Contingency Approach

Jane directly leads a team of seven HRS and communication employees and five operations staff, and has a strong Influence across the organization. Reporting to the CEO, with both board and ASS reporting responsibilities, Cane's role and authority at EX. Wealth Is prominent. As the HRS Director, Jane Is Involved In structure, employment Issues, human resource allocation. Recruitment and retention decisions and sets the people strategy for the organization (J. Smith, peers. Com, 2011). As she faces many different situations everyday in her work, she heavily relies on the contingency approach to management.The contingency approach states that â€Å"organizations are different, face different situations (contingencies) and require different ways of managing† (Robbins, Bergman, Stag & Coulter, 2009 p. 53). The classical, behavioral and systems approach to management theory assumed a universal or ‘one-best-way of management that applied the same techniques to all companies. Ho wever, experienced managers know that not all people and situations can be managed exactly the same. Thus the contingency approach to management suggests that what managers do In practice depends on the situation.However, the contingency approach is not without its critics. A major problem is that it often is used as an excuse for not acquiring formal knowledge about management, but just lets managers make dados decisions. There are four popular contingency variables: organizational size, riotousness of task technology, environmental uncertainty and individual differences (Robbins et al, 2009). In this essay, we will discuss how Jane at EX. Wealth manages each of these variables. The first variable In contingency management theory is organizational size.The way Jane manages her direct team of seven, Is very different to how she is seen as a manager across the 700 staff at EX. Wealth. For example, Jane holds weekly meetings with her team to advise of company-wide news and Information from her meetings at CEO and Board level. In relation to Skate's â€Å"human skill† (Katz, 1974) she Is an effective communicator In tans arena. However, one AT ten roles AT newer team Is to teen disseminate this information through their business groups and across the organization, so that all employees are aware of various company-edicts and general ‘goings on' .They did this through posting memos in breakout rooms, which were rarely noticed. Thus Jane (and in turn, her team) was perceived as having poor human skills' as the information coming from the HRS team was communicated across the larger organization ineffectively. Jane had to change her management style in relation to these larger communications and a company wide intranet was developed as a result. On it, important employee notices were communicated as well as information about the company and it's various activities. 0. Smith, peers. Com).Employees were then able to access the information as it suited them , and remained just as informed as those in her direct team after their weekly meetings. Another variable in contingency management theory is the ‘riotousness of task genealogy. Routine Technologies are those that have little variety and use objective, standardized procedures. They are mostly associated with a mechanistic structure and processes, with formal rules and rigid management processes (Daft, Murphy & Wolcott 2010). An example of this at EX. Wealth is in the Operations Department.Their role is to scan all incoming mail, forward it to the correct person and file the hardcopy. Jane finds managing this department is relatively straightforward. She sets formal Kips at the start of each year and the Senior Operations Officer ensures that the team meets their targets. In effect, Jane is using one of Integers ‘Managing on Three Levels' (being, information) technique (Integers, 1994). Non-routine technologies, however, have high task variety and experience and technical knowledge are used to perform the work and solve problems.Using Woodward's research, organizations with more non-routine technologies are more likely to have organic structures (Robbins et al, 2009) Similar to many companies in finance, EX. Wealth has traditionally had a very bureaucratic structure based around division of labor, central controls and a strict hierarchy – almost Weeper's ideal bureaucratic structure. Robbins et al, 2009) – with the CEO at the top and the majority of staff (in processing and call centre roles) making up the bottom. Divisions were created by Job role and geography and the machinations of the firm had little to do with the head office and their goals.However, since the challenge of Global Financial Crisis (SGF) companies, particularly in financial fields, have had to be leaner and more able to change and faster at doing it. EX. Wealth has started to develop a flatter management structure, with a matrix- reporting style and business units connecting with each other (Chapman, 2001). For instance, instead of all Human Resources (HRS) consultants sitting together in an HRS team environment, those dedicated to a particular business group, now ‘live' with their business, as business partners. Although they form part of Cane's team, they also have a reporting line through to their business manager.Echoing Chessman's (2001) work, Jane feels that this new organizational structure is more desirable as interpersonal relationships are developed and knowledge and understandings are shared between the HRS team and the business. 0. Smith, peers. Com) I en Tanta variable Tort ten contingency approach to management Is environmental uncertainty. Because uncertainty threatens an organizations effectiveness, managers will try to minimize it. (Robbins et al. 2009) Operating in a post-SGF world, EX. Wealth is facing uncertainty on numerous levels. There are constant threats from competitors and the market is still Jittery and unpre dictable at best.EX. Wealth has a large insurance division that has recently been onset by claims from the various natural disasters that Australia has recently faced. In short, there is not a lot about EX. Wealth's environment that is certain. According to contingency theory, stable environments suggest mechanistic structures that emphasis centralization, standardization, and specialization. (Robbins et al. , 2009) Unstable environments suggest organic structures, which emphasis decentralization to achieve flexibility and adaptability (Robbins et al. , 2009).EX. Wealth is effected by a rapidly changing and unstable environment and must evolve to ensure that it is able to operate efficiently through any uncertainty. An example of this was highlighted with an unprecedented retention issue with the Junior clerks in the Perth offices of EX. Wealth. Due to the mining boom, these staff were being lured away from EX. to earn significant amounts working in the mines. As hiring and retraini ng staff is an expensive exercise (and EX. Wealth was in no position to match the salaries on offer), the company offered an extended leave without pay program for Junior employees who had shown potential.This gave them time off to work in the mines and then they were able to return to their previous roles (Smith, peers. Com). The final variable for the contingency approach to management thought is that of individual differences: â€Å"Individuals differ in terms of their desire for growth, autonomy, tolerance of ambiguity and expectations† (Robbins et al, (2009) p. 4). This final variable, makes it clear why so many found the classical theories of Payola and Taylor so limiting.There are Just so many variables that could apply to motivating and leading individuals, that no classical theorist could cover them all. As Human Resources Director Jane Smith leads discussions at EX. Wealth on the remuneration levels of employees. Being a company in financial markets, employees who w ork in this industry are usually attracted by money. Thus, it has always been the main motivator for staff and all employees are eligible for performance related pay and company bonuses. However, since the SGF the focus on money as the main motivational tool has been lessened.Other benefits such as more flexible working practices (either with hours, or working from home), study support or the ability to ‘buy extra annual leave; have also been seen to highly motivate employees (Smith, peers. Com). As Mitchell and Nickel (1999) argue – money is an important motivator, but managers need to understand individuals – their attitudes, beliefs and behavior – before it will act as an effective motivator. In analyzing Cane's work as the Human Resources Director of EX. Wealth, it can be aid that she heavily relies upon the contingency approach to management.

Business and Administration Hint and Tips Essay

Plagiarism – learners are reminded that plagiarism is not acceptable under any circumstances and that learners who persist on plagiarising work could be removed from the course. If you wish to use other information you have researched beyond the course materials: 1. Make sure it is additional to the Business Administration course material. 2. Make sure it supports/is relevant to your answer. 3. Quote the source. The main thing to remember when constructing each answer is to be as robust as you can. Try to include as much relevant detail from the learning materials as you can. It is very important to use your own words. The following information should be helpful to you. If you have any queries get in touch with your tutor using v-mail. Section 1 Q2. As well as the learning materials the website http://smallbusiness.chron.com/information-technology-business-success-4019.html gives some good information regarding the benefits IT can bring to a business. Section 2 Q1. Why is it important that you know what you are required to research and having a date to have the research completed by? If you didn’t have either of the above what could be the possible outcome? Q2. This question is in three parts which all need to be answered fully. Break your answer down into the areas of research, organising & reporting information. How would you conduct your research? The information you collected how would you organise it? How would you present your findings? Q3a. This question also needs to be answered in three parts. How is information archived? How would you retrieve the information you have archived? If the information is no longer required how is it disposed of? Q3b. Are there any legal requirements that relate to the storing of information? Is there any specific legislation relating to the industry you currently/have worked in? Section 3 Q1. Why is it important that documents are fit for purpose? Think about the structure, the content of the document & what impression will it have or the person reading the document. Q2. Complete all sections of the table. Consider would a business letter be used? When are formal reports used? When would sending an email be appropriate? Section 4 Q1. It is worth considering the 5 P’s for this question proper planning prevents poor performance. Without proper planning how would the document appear? Q2a. Would you be the only person to check a document is correct? Are there tools you can use on a computer to check the spelling & grammar of documents? Q3. Why is it important that personal information does not fall into the wrong people? What could happen to the company if this happens? Q4a: You need to give the different types of documents that can be produced from notes and describe how these documents would look. What information would you expect to find on a letter for example? Q4b: When taking notes to produce a document what things need to be considered? Why are you taking notes? What type of document is to be produced from the notes e.g. business letter, formal report. Is it important that the notes are clear & there is sufficient detail in the notes?

A Study on College Stress Management

A Study on College Stress Management Going to college for the first time is an exciting experience for most. College students have opportunities that weren’t so easily accessible before going to campus, and they have the freedom to find themselves. While mom and dad aren’t there to hold their child’s hand anymore, the student is more likely to face new challenges, or similar challenges to those faced before. According to the 2015 National College Health Assessment, 30% of students reported that stress had had a negative impact on their academic performance. College stress can be caused by poor time management skills, pressure to excel, and lack of creating new relationships with peers. According to Coccia and Darling, common stress inducers could be caused simply by personal characteristics, social interactions and personal behaviors. Personal characteristics such as gender and age have proven to be predictors of stress. For example, females tend to have higher stress levels than males. Females have been reported to have greater concern with social and romantic relationships and have greater rates of social anxiety and depression than men of the same age (Catherine Coccia Carol A. Darling, 2014). In college, one of the first problems a student will typically face is learning how to manage their time in the most efficient way possible. Different class schedules and deciding the best way to spend their time outside of class is a very difficult task. Due to living by a set schedule for most of one’s life, the ability to have control over their schedule is a new experience for a student. Dr. Gregory Jantz, psychologist and author of How to De-Stress Your Life, says, â€Å"We actually create more stress from not being good time stewards.† Time management has proven to be a cause of severe stress in college students due to the inability to accurately factor in all aspects of the student’s schedule such as classes, breaks between classes, study and homework time, and even the time the student should plan to eat meals throughout the day. While at college, students feel a higher pressure to excel in all aspects of their lives, especially academically. This pressure can be put on the student by his or her parents or other close family constantly telling the student that they need to keep their grades up, go to every class, or by hovering. The student may also feel pressured to excel because they may be a first-generation college student and feel they must prove they deserve the ability to go to college and make their family proud. While the signs of this excess pressure to succeed can be beneficial to the student, it may also over stress the student. Dr. Turner from The Mayo Clinic suggests reaching out to others such as friends or family for help. Stress can lead to severe depression and if not treated properly, the symptoms may get too far out of control for the student to be able to handle the depression on their own. Symptoms of depression include appetite changes, defensive and quick mood changes, irritability, an d altered sleep patterns. Depression can be caused by stress and is a serious mental illness that can be avoided and helped if done properly. Dr. Turner recommends seeking help from a psychiatrist if the situation becomes too difficult to handle. This disease can become detrimental to one’s health if help is not sought out and the situation is not handled properly. As each person has his or her own way of taking care of depression, if the cause is not identified to its full extent, the illness may worsen. Relationships in college are a vital part of each student’s experience. As a student, one may feel detached and soon become depressed if social interaction is not a key part of his or her daily routine. â€Å"Something I hear repeatedly is students are impatient in college to form the friend network that they had at home in their communities,† says Dr. Nancy Stockton, director of Counseling and Psychological Services at Indiana University. The distance from peers may cause students to feel as though they are not worthy of friendship or romantic relationships, making them either shut themselves off from other students more or making them feel the need to reach out to their peers for help and acceptance. Elizabeth Scott from About.com said, â€Å"Knowing who is toxic to you and safe guarding a little bit [can] keep the stress from happening.† The stress she speaks of can come from â€Å"wishy-washy friends† who are supportive one minute and negative the next . Dr. Gregory Jantz, psychologist and author of How to De-Stress Your Life, says, â€Å"We actually create more stress from not being good time stewards.† Time management has proven to be a cause of severe stress in college students along with inadequate relationship building. Failure to release endorphins is a problem with many college students and people in general. To not release endorphins regularly can lead to built up tension and overstressed bodies and minds. The Mayo Clinic reports that exercise is one of the best de-stressors. Exercise releases endorphins, improves one’s mood, and helps one become more fit and healthy overall. When one is living a hectic lifestyle, finding time to schedule in a trip to the gym may be difficult. Luckily, more convenient forms of exercise such as yoga or gardening, can help stressed students to release the endorphins needed to lift their mood and reduce stress. These forms of exercise work and calm the mind at the same time. These activities also lower one’s blood pressure and can be very beneficial to one’s overall health and wellness (Erlanger A. Turner). A study was conducted by Sandra Lenz based off other journals and studies about college stress and why students are showing higher rates of extreme stress while enduring what is said to be the best four years of ones’ life. Lenz took part in this study so that college student, parents, professors and others alike could better understand why college students have higher stress rates as years pass and coping mechanisms that can be used to combat the stress. Sandra starts by discussing that many factors are present in the cause of stress and the way each student copes. With many other studies feeding the research that Sandra takes on, she was able to put together a well-rounded study. One of the first coping styles that Lenz speaks about is task-oriented coping. She refers to homework being a probable cause of stress in college students. The task-oriented coping means that a student is more likely to get the homework done before he or she takes a moment to consider how the stress is affecting them. The student will directly confront the source of his or her stress without beating around the bush. The second form of coping that Lenz described is called emotion-oriented coping, meaning there is a specific cause of the stress the student is facing. Instead of focusing his or her energy on completing the task, say it is back to the homework analogy, the student will focus harder on understanding and controlling their emotional state towards the situation and completely forget about completing the homework. Lenz says that the third and final form of coping is avoidance coping. Avoidance coping is when the student has decided to avoid the cause of the stress they are ex periencing all together. If the cause of the stress is homework, according to Lenz, the student will avoid the homework completely and this is how the student will handle their stress. Lenz’s study shows that while emotion-oriented coping is the most used tactic for dealing with stress in college, the other two forms she wrote about are not unused, just not as regularly used by the students as emotion-oriented. The results of the study that Lenz conducted show that students have different needs and how each student deals with his or her stress varies immensely. There are many causes to stress and college students have a higher rate of stress than middle aged workers. Learning to handle stress on one’s own time is a challenge, but there are endless ways to learn to help oneself. Exercise, yoga, taking time to pamper yourself and deciding in one’s mind how to handle stress are only a few of the options available for coping with this burden, but there are many more tactics to be considered.

Assessing the Potential Risk of Earthquakes, Volcanoes, and Tsunamis Essay

Assessing the Potential Risk of Earthquakes, Volcanoes, and Tsunamis - Essay Example The reason behind the occurrence of earthquakes is noted to be the excessive energy that has been accumulated within the layers of earth. Notably in the case of Dallas, Texas, it could be said that the energy has been releasing through the occurrence of earthquake every year which makes the probability of the earthquake predictable but with relatively lesser magnitude. Considering the four seasonal-geographical conditions of Dallas, it can be said that the delocalization of crust is less accumulating. The occurrence of earthquakes at Dallas has projected the duration of thunderstorms much longer. Also, the hurricanes and snowstorms are predictable at Dallas mainly because of the occurrence of earthquake that releases energy off the earth surface displaying disturbance of the earth crust to minor extent (Resources for Environmental Literacy, 2007). The generation of Tsunamis is due to the disturbance of the large amount of water waves underneath. This may happen due to the eruption of volcano, land sliding or the contact of tectonic plates of the earth. This may affect the waves of water which may travel 600mph. Considering the case of Tsunami in Dallas, Texas, there has been no activity on the active tectonic layer of Dallas which makes Dallas a less vulnerable region for the generation of Tsunami. The active tectonic plates in Texas in whole is considered as an out of alert zone for tsunami as per the predictions. Tsunami’s generation is more likely to take place at the active tectonic layer of Mexico and the near coastal areas of United States (Hasiholan, 2007). The eruption of volcano takes place when about 17 layers of earth are dismantled and or broken. The layers of earth are then set beneath the ground usually on the hotter layer of the earth crust. Earth mantle is the hottest temperate area which makes the stones and other earthy elements to

Art in Context - Andy Goldsworthy Essay Example | Topics and Well Written Essays - 2000 words

Art in Context - Andy Goldsworthy - Essay Example Background and Philosophies of Goldsworthy Goldsworthy was born and grew up in Britain and is best known for his naturalistic work in photography, sculpture and site – specific art. Goldsworthy was born in 1929 and lived until 2001. His earlier life was spent by the green belt, a community specific for the naturalistic elements which were a part of the area. This was combined with the work which Goldsworthy began at the age of 13 as a farmhand. In 1974, Goldsworthy studied fine arts at the Bradford College of Art followed by his studies at Preston Polytechnic. He became a professor of applied mathematics at the University of Leeds and remained in Scotland and England for the rest of his life. His works continue to carry the same influences with the installations of the natural settings as well as the belief that nature is one which is not only based on the natural reflections and settings, but also has forms of artistic elements combined with the setting, all which are disturb ing and should be noted with his works (Malpas, 2008: 15). The artistic elements that are throughout Goldsworthy’s work are combined with the philosophies which he carried throughout his life. The main component which was the basis of Goldsworthy’s work was from what is now considered eco – art. This used the natural elements, patterns and frameworks of nature to combine into the main ideologies of the art works. By highlighting the natural patterns that were in nature, there was also the ability to show the values which were in society. The aesthetics were combined with this by focusing on the geometries, natural patterns and the elements of nature which stood out because of the values seen in ecological systems. Goldsworthy found pride in his works by showing how nature was one which shouldn’t be considered as an element of sameness, but instead, was based on the understanding that noticing the patterns also allowed one to notice art (McLean, 2002: 1). Works of Goldsworthy and Contextual Relevance There are several elements of Goldsworthy which were noted not only for his personal thoughts, but also which were relevant to the context of the time. The work of the time was one which was based on the growing of industrialization, factories, machinery and construction jungles of the cities that were emerging at a rapid rate. The work of Goldsworthy rejected the unnatural status which most were referring to. This came from the rebellion against artists such as Andy Warhol, who represented the artistic works of the time through concepts such as Campbell’s Soup. The take which Goldsworthy represented was one which sent the message that nature should still be looked into and considered as a main component in nature. The ideal was to move back into nature and to release the wild, as opposed to constructing the new out of the machinery which was quickly emerging at the time (Adams, 2003: 5). An example of the works which showed a reb ellion against the machinery was in â€Å"Reed Screen† as seen in image 1. Image 1: Reed Screen This particular installation piece was inclusive of the reeds of a tree which were intertwined like a spider web. In the middle of this was the shape of a tree from a sculpture which Goldsworthy

Property law Essay Example | Topics and Well Written Essays - 1500 words

Property law - Essay Example This may require a fee payment to prove the ability. The requirements inform the authority on the types of activities they should do and give them an opportunity to come up with conditions and the limitations. The licensing process is one of the richest retail markets in the world ( Lewicki, Saunders, Minton , & Barry, 2003). However, having a license is not an instant success. It will need good marketing and selling to succeed. It is a cost effective tool for marketing when it is well used. Licensing has three main advantages. First, it means that you have a unique thing, which your competitors do not have. Secondly, it means that you are getting a little better advantage because it is different from the rest. Thirdly, it means that you have something different that you can easily sell to the retailers. Licensing is important to both the licensor and the licensee, to the licensor for example a company that does not want to be involved in the manufacture of some products it can licen se out to any of its partners but retaining its ownership but only get some economic benefit from the royalty income. Licensing out can also help a company expand its operation to other new markets and commercialize its business. It may also be used to get an access to new markets that are not accessible. The licensee may make translation of instruction and labels required to enter a foreign market and to modify the goods to conform to local regulations and rules and the expansion of marketing. To the licensee it makes one reach the market faster, and supply new products with then access of the license and improve its services and marketing after getting a marketing opportunity. Licensing of properties is categorized into; technology licenses, trademark and merchandise licenses and publish and entertainment licenses. Licensing mainly involves trade secrets and patents. The sharia or Islamic law has several sources like the Quran, the Sunna and others. The aspect of property licensin g and protection of property is considered on three aspects: property, contract, and public interest. To establish a law one should be able to point at a verse in the Quran, a tradition or Hadith of the prophet Muhammad. The license under property law Property rights are intangible; they cannot be seen or touched. Due diligence is required before starting on any kind of licensing transaction or agreement. One has to gather enough information on the licensor, the market the market being developed and the legal business environment. Property licensing is therefore the permission given to the licensee by the licensor. It is mainly categorized to patents, trademarks, and copyrights. Property licensing is created by statute; they are created by legislation, which gives the limits and scope of protection of the property. They may vary according to territory for example a patent in U.S.A is enforceable and valid only in the U.S. or it can also be international for example a copyright in a book which is authored in a particular country say England is valid in all Common Wealth countries. The main two categories of property license are hard property rights, which include patents, trademarks and copyrights while the soft property rights include trade secrets, confidential information and know how. A patent is an agreement to license or give a right to a licensee like a manufacturer to sell and use the invention that he has claimed in that patent, and to

Coursework of innovation and technology transfer Essay

Coursework of innovation and technology transfer - Essay Example For exÐ °mple, since 1981, grÐ °ms-per-mile (gpm) emissions of cÐ °rbon monoxide Ð °nd hydrocÐ °rbons hÐ °ve been reduced to Ð ° mÐ °ximum of 4 percent of their mid-1960s levels. In Ð pril 2002, CÐ °liforniÐ ° becÐ °me the first US stÐ °te in which Ð ° bill restricting cÐ °rbon dioxide emissions from Ð °utomobiles wÐ °s introduced. Current nÐ °tionÐ °l regulÐ °tions cÐ °ll for less thÐ °n 0.25 gpm of nonmethÐ °ne hydrocÐ °rbons in vehicle exhÐ °ust, less thÐ °n 3.4 gpm of cÐ °rbon monoxide, Ð °nd less thÐ °n 0.4 gpm of nitrogen oxides. UnfortunÐ °tely, reÐ °l-world emissions of cÐ °rbon monoxide Ð °nd hydrocÐ °rbons Ð °re typicÐ °lly Ð °bout five times higher thÐ °n the levels tested in the lÐ °b, while emissions of nitrogen oxides Ð °re Ð °bout two times higher. The reÐ °son is thÐ °t some emissions tests do not mÐ °tch reÐ °l-world driving conditions very well. Ð lso, some emissions controls do not survive the weÐ °r Ð °nd teÐ °r o f driving. OverÐ °ll, this is still Ð ° mÐ °jor Ð °chievement, Ð °nd the Ð °ir is noticeÐ °bly cleÐ °ner in some U.S. cities. To respond to the chÐ °llenges of the cleÐ °ner Ð °ir Ð °nd less pollutions done by Ð °utomobiles, the electric vehicle hÐ °s been introduced on the mÐ °rket in the nineteenth century. However it fÐ °ded Ð °s the gÐ °soline powered engine took the spotlight. Current pÐ °per is Ð °imed Ð °t presenting the electric vehicle mÐ °rket chÐ °llenges Ð °nd importÐ °nce of this innovÐ °tion Ð °s one of the Ð °lternÐ °tives in the Ð °utomobile industry. The pÐ °per discusses the significÐ °nce of the technology, competitive Ð °dvÐ °ntÐ °ge on the mÐ °rket Ð °s well Ð °s risks Ð °ssociÐ °ted with the introduction of the electric vehicle to the Ð °utomobile industry. CÐ °liforniÐ ° single hÐ °ndedly pushed the Ð °utomotive industry into developing the electric vehicle to its fullest cÐ °pÐ °city by instituting, in 1990, the zero-emission vehicle mÐ °ndÐ °te, or ZEV. It requires thÐ °t Ð ° specified mÐ °nufÐ °cturer’s sÐ °les consist of

Before Sunset Analysis Essay Example | Topics and Well Written Essays - 1000 words

Before Sunset Analysis - Essay Example Urban public space needs to be privatized so as to bring up the modern and up to date look of a city despite the cultural background that the society holds on to. The city is also based on the traditional and olden society. According to Zukin (1995), â€Å"we who live in cities like to think of â€Å"culture† as the antidote to this crass vision†. This means that, the city syndrome of never to change how an old city looks is deeply rooted to their culture and changing or refurbishing the society by giving it a new modern look would not be that easy due to the society that has lived there long enough. An example of a scene is the one where by Jesse and Celine meet in the pedestrian paths and they catch up on their previous encounter when they met nine years ago. This scene depicts old age Paris where the city is not popularized, there are few people and there exist one or two bookshops right in the buildings where they are selling books that are also termed as classics, like Shakespeare. The same scene depicts the city structure as being not quite involving as some of the places termed as restaurants are also closed. According to the film â€Å"Before Sunset†, the city of Paris has very classic and civilized neighborhoods. Taking a scene where Jesse and Celine are talking about whether any of them showed up in Vienna, the pedestrian path ways are quite big and open. There exist very wide paths in between buildings where people can essentially walk freely, park their cars or motorcycles and so on. The neighborhood opens up to accommodate roadside restaurants where people could sit down in the open and enjoy a hot drink or even lunch or dinner at their convenience. The neighborhoods are quiet as the main road is actually situated a little bit further from the neighborhood. This is a symbol of the classic Paris look back in the days. Cafes are open up in the neighborhood all the time and anyone can pop in. The scene where

Case Study of Target Company Example | Topics and Well Written Essays - 1500 words

Of Target Company - Case Study Example In the evaluation of the cash dimensions, attempt is made to identify and determine whether the reported earnings are supported by the cash flow. For instance, cash flow would holdup incomes for a firm that has provided its clients with prolonged payment agreements or that has accrued inventory in expectation of augmented future sales. Such lagging cash flow would blight earnings quality on the cash dimension. The balance sheet plays a very vital document in assessing the quality of earnings of a firm. The term position quality is commonly referred to the balance sheet when used to calculate the quality of earnings. The position quality is impaired if the assets of the firm are carried at amounts that surpass the fair value or when obligations are carried at amount less than that required to liquidate them (Lewis & Indiana University, Bloomington, 2007). Quality of earnings analysis is, therefore, an essential characteristic of the assessment process is obtaining a clear comprehension of the targets quality of earnings. An evaluation of the quality and sustainability of incomes should be carried out early. Evaluations enable an earlier encouragement or a dissuasion conclusion and certify that baseline assessment methods are rational and impregnable in the determination of pricing and other deal terms. Comprehending the sustainability of earnings and how that influences on business deal value and forecast modeling is vital to sail across the exceptional features of any deal. The intension of this summary information on discrete companies hence is to enable more emphasis and consideration on one or more dimensions of quality of earnings. For instance, might pinpoint non-recurring additions that thought to have reduced the companys incomes on the persistence approach. Alternatively, lessening cash flow may be the objective, impairing q uality of earnings on the cash aspect. Finally, for some firms might look at the balance

Bio-remediation Advantages and Disadvantages assessment Case Study

Bio-remediation Advantages and Disadvantages assessment - Case Study Example Micro-organisms cannot break down metal particles. There are several bioremediation approaches that may be undertaken depending on the nature of the contaminant and the extent of contamination. QUESTION ONE There are several bioremediation methods that the company can adopt to avoid the disastrous effects of the oil spill accidents (Elweis 38). Bioremediation is necessary as it will reduce the effects of the oil spill in both environments – land and water. In the first accident, the oil spill will spread in the soil of the bed as well as in water. The methods that are to be used for the tanker that runs aground should be able to take care of the oil that gets absorbed by the bed while as the for the second ship, the method should focus on the elimination of oil that is found on top. The method of biodegradation that can be used to degrade petroleum in the second oil spill accident is nutrient enrichment. The research indicates that the major factor that hinders the biodegradat ion of petroleum that results from oil spills due to tanker accidents is the lack of an adequate nutrient supply to the marine micro-organisms that decompose oil. The process involves the addition of a carefully formulated fertilizer to the water contaminated by oil. This fertilizer contains specific nutrients that promote the growth of indigenous marine micro-organisms that are responsible for degrading petroleum. The fertilizers must be carefully selected to ensure only nutrients that are vital to the growth of the specific bacteria are present. The major nutrients that are required for optimum growth of the marine micro-organisms that degrade petroleum are nitrogen and phosphorus. The fertilizer selected should be that which provides the slow release of nutrients. This is very important as it ensures that the nutrients are available to the micro-organisms throughout the biodegradation period. The fertilizers used are usually present in two forms, either as granules or in a liquid form. The fertilizer in a liquid form is applied to the surface of water by the use of sprinklers. The use of nutrient enrichment method to combat the effects of oil spill has advantages as well as shortcomings as indicated in the table 1 below. Table 1 Advantages and Disadvantages of the Nutrient Enrichment Method Disadvantages Advantages Addition of nutrients could cause eutrophication leading to depletion of oxygen. No formation of algal blooms occurs. Some components of the fertilizer may be harmful to other marine organisms. Cases of adverse ecological effects are rare. Some of the products of bioremediation using nutrient enrichment may be harmful. The method is safer in comparison to other methods of conventional degradation. The increased growth and multiplication of the micro-organisms may cause an ecological imbalance in the marine environment. The other method that can be used by the company to reduce the effects of the oil spill is the slurry phase bioremediation that i s suitable for contaminated soil (Elweis 292). It involves the excavation of the contaminated material and its transfer to the slurry where the contaminating agent is removed. The contaminated material is suspended in an aqueous solution, and the treatment process is conducted under saturated conditions. In this case, the contaminated

The Manifestations of Chivalry in the Past and Present Society Essay Example for Free

The Manifestations of Chivalry in the Past and Present Society Essay Andreas Capellanus, in his work The Art of Courtly Love, specifies the rules required in courtly practice. One of the rules specifies the importance of an individual’s possession of ‘good character. ’ He states, â€Å"Good character is the one real requirement for worthiness of love† (Capellanus 115). Within Capellanus’ text, a manifestation of an individual’s possession of good character, specifically a male individual’s character, is his practice of chivalry. The Knights Code of Chivalry was thereby a moral system which went beyond rules of combat and introduced the concept of Chivalrous conduct qualities idealized by knighthood, such as bravery, courtesy, honor, and gallantry toward women. The ideals described in the Code of Chivalry were emphasized by the oaths and vows that were sworn in the Knighthood ceremonies of the Middle Ages. These sacred oaths of combat were combined with the ideals of chivalry and with strict rules of etiquette and conduct. Chivalric practice thereby entails ‘the observation of elaborate precepts and formalities which serve to define aristocratic life in the heroism and probity of the past’ (Capellanus 116). An example of the workings of chivalric practice in the attainment of love is evident in Geoffrey of Monmouth’s account of King Arthur’s actions and decisions during his lifetime. Geoffrey of Monmouth, in his book The History of the Kings of Britain, describes Arthur to be an individual of â€Å"outstanding courage and generosity (whose) inborn goodness gave him such grace that he was loved by almost all the people† (212). He states that King Arthur â€Å"developed such a code of courtliness in his household that†¦inspired peoples living far away to imitate him† (222). This code of courtliness which spread throughout the regions that reached Arthur’s conquests were based on the fundamentals of chivalry which required an individual’s display of strength, wealth and power. In the case of Arthur, the display of his strength was evident from his initial enthronement at Silchester where he was enthroned by ‘a vast multitude’ of individuals who admired and revered him for his courage (Geoffrey 212-213). This was also evident when he fought and defeated â€Å"a numberless horde† as he conquered the kingdom of Ireland (Geoffrey 221-222). The display of his wealth and power, on the other hand, is evident as his counsel was sought by the different individuals from other kingdoms (Geoffrey 222-223). It is interesting to note that there are certain aspects of Geoffrey of Monmouth’s account which leads to the conception of King Arthur as a demi-god. An example of this can be seen in his description of King Arthur’s sole defeat of the ‘numberless horde’ of Irishmen. It is important to note that the ideals of chivalry were initially relevant to society in the Middle Ages because these knights upheld a standard of living which elevated society. The influential role the knights held during the Middle Ages was not achieved by chance; but by education, faith, and by strictly following the rules of chivalry. In the later period of the Middle Ages, the depiction of chivalry as a noble characteristic became necessary however since the late Middle Ages was characterized by the nobility’s slow decline in their possession of political power in the state. By creating and perceiving previous noble individuals in a chivalric manner, the members of aristocratic families thereby enabled the continuance of their power within the eyes of the commoners. The use of chivalric tales as well as chivalric practices in order to achieve the public’s awe is still prevalent in today’s society as can be seen in the portrayal of actors in chivalric ways. Consider for example the case of Tom Cruise who is portrayed as a chivalric hero in his movies. This image is continually applied to Cruise even in his ‘real’ life. As a result of this, some individuals chose to act or imitate Cruise’s behaviors and style. The problem with the manifestations and the use of chivalry in today’s society is thereby evident if one considers that as opposed to maintaining political power during the Middle Ages, chivalry is now used in line with the commodification of an individual’s desires and actions. For example, if one wishes to act and look like Cruise, it is necessary to watch his movies as well as buy the different magazines which presents a detailed account of his life as well as the life of his family. This conception of chivalry in today’s society merely shows how the market dictates and determines the lives of its consumers. Other manifestations of chivalry in today’s society are closely related to etiquette and how a man treats a woman. Refraining from foul language, opening the door for a lady, and even killing a spider can be considered chivalrous acts. As society changes it incorporate concepts such as chivalry into individual’s lives. Chivalry still exists in today’s society however its manifestations have changed if one compares it to the practice of chivalry in the past which merely shows that although social development enables the continuance of social practices, it does so in such a way that these practices become a far-cry from its original practice in the past. Works Cited Capellanus, Andreas. The Art of Courtly Love. Trans. Jan Ziolkowski. Columbia: Columbia UP, 2007. Geoffrey of Monmouth. The History of the Kings of Britain. Trans. Lewis Thorpe. London: Penguin Classics, 1966.

Nestle Australia Is Food And Drink Products Supplier Marketing Essay

Nestle Australia Is Food And Drink Products Supplier Marketing Essay 1- Introduction Launched in 1867, Nestle Australia Ltd is a supplier of food and drink products. It also provides a wide range of dairy milk products, noodles in many flavors, chocolate, frozen meals and coffees. Besides, it provides a variety of cold and hot drinks, light ice-creams and a variety of confectionery and bakery items. Nowadays, Nestle Australia offers catering services to cafes, restaurants, hotels and clubs. Other products that we will put a spot-on in this report are yogurts, fruit yogurts, and flavored milk and yogurts. Nestlà ©s brands include Kit Kat, Nescafe, Nestea, Ortega and Crunch. Nestle provides also pets foods such as Purina. The company launched a joint venture with General Mills in more than 80 countries. (One Source, 2009) History At the beginning Henri Nestle has developed milk for babies who are unable to drink and to feed from their mothers, after five years this product was sold around the world as a food for babies and old people. In 1906, Australian market became the second largest market for Nestle and was served by many of retailers and sales agents. The best achievement in Australian market was in 1934 by the invention of new product MILO. (Nestle, 2009) Nowadays, this product is sold in more than 30 countries with sales of more than half Billion Australian dollar. In 1999, Nestlà ©s head office in Sydney became the headquarter for Oceania region which includes Australia, New Zealand and Pacific islands. Principles and Values In the whole life of Nestle (135 years), Nestlà ©s basic approach to business was the foundation and the maintenance of long term values for consumers, shareholders, employees, society and community as a whole. Nestlà ©s major principal is to maintain a long term business improvement and development. (Nestle, 2009). Nestles major values are the following: Long term development Long term relationships Integration and reacting with different cultures The identification that customers earn information about the company besides the product that they bought Ethical values are basic requirements for our employees and senior line managers These values and principles have been translated into more than forty languages around the world, and it is must that all Nestles mangers should recognize and apply these values in their career lives, and these values are given by training to the new employees. Nestle Australia Nestle also is participating in the Oceanias community which is identified by its mixture and diversity of economic conditions, cultures, believes and tastes. We became a vital part in the community in which we activate as an employer and as a supplier to the local area. Besides, we were the leaders in many issues such as people health and environmental protection. As the largest food and beverage company in the world, we believe that we have a responsibility to customers and we are taking this responsibility seriously. We believe that people should live in a healthy style by doing sports, we are sponsoring many sports events and we are always encouraging people to get active. In addition, through our agreement with the Australian Institute of Sport, we are improving children to get their knowledge and to understand nutrition. Mission Statement When you read Nestles mission statement the following words jump to your mind: Research, good food, health and wellness. Our products bring to consumers the best tastes and pleasures. Research is the masterpiece of Nestles heritage and an important element for our companys future. We still know that there is some mysterious information about health and wellness had not been discovered yet, that is the reason that we are still searching for answers to bring Good Food for Good life. (Research. Nestle, 2009). Nestle Worldwide Today, with more than 480 factories and 265,000 employees in 87 countries in all over the world: Americas, Africa, Middle East, Europe and Australasia, Nestle is considered as the largest food and Beverage Company all over the world. Nestle Oceania in Australia, New Zealand and the pacific island is hiring more than 5,500 employees, with more than 20 factories and four distribution centers owned and managed by the company. Due to Nestlà ©s multinational reputation, and despite the tough market conditions not only in Australia but worldwide, and due to Nestlà ©s convenient place in Sydney and due to the high qualified employees and the brilliant companys strategy, Nestle dad been ranked number one among all food suppliers in Australian market in 2008 (Nielsen Report, 2008). In 2008, for Ice-cream, yoghurt and coffees categories, Nestlà ©s sales volume was more than AU$200m for each category. 5% Employees Turnover Rate More than 6,000 Brands and 10,000 Products More than 480 Factories in 87 Countries Over than 265,000 Employees Annual Sales more than 103 A$ billion World Leading Food and Beverage Company Nestle Figure1, Nestle Worldwide. Source: Nestle, Australia, 2009. 2- Situation Analysis 2.1- Internal Analysis Nestle Australia is considering the market leader in food and beverage sector in Australian market with overall sales more than , involved in more than 20 industries such as: Chocolates, yoghurts, ice cream, milk, dairy deserts coffee , confectionery and frozen meals. Nestle Australia has launched more than one hundred brands; Coffee Mate, Nescafe, Uncle Tobys, Nesquik, Maggi, Drumstick, Quality Street and Peters are only examples of Nestlà ©s brands in Australian market. Referring to Nielsons 2008 report, Nestle was ranking high among its competitors in ice cream, milk and yogurt fields which could be a very good indicator for launching our new product that we will discuss later in our marketing plan. Referring to the Retail Australias 2009 grocery magazine we will find the following: For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Dairy Desserts Category, Nestle value share was 25.2% comparing by 25.3% for the previous year For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. For Drinking Yoghurt, Nestle is not involved in this market yet, only the following companies are in this market : Yakult, Jalna , Bulla and some other small companies. As an overall trend, we could realize some declination for Nestlà ©s volume trend in some industries and categories. This decrease was a natural impact of the huge affect of the global financial crisis as we will describe in the next chapter .Due to this crisis, customers might buy some products instead of Nestlà ©s ones or they might even reducing their purchases for some items. 2.2- Macro Environmental Analysis (PEST Analysis) Economic After several years of flourish and high economic growth, The Australian economy suffered a lot in 2008, due to the huge effects of the economic global financial crisis. Australians GDP is declined; a reduction in job vacancies and a high rate of inflation, all these indicators could lead to an increasing in food and beverages prices See figures 2 3 for Australias GDP and Unemployment Rate in 2007, 2008 and Jun 2009. (GDP growth reached 2.7% in Jun 2008 comparing by 4.3% in Jun 2007) Figure2 Australias Unemployment Rate- Source: ABS, 2009 Figure3: Australias GDP Growth rate- Source: ABS, 2009 Social Despite the lack of confidence for Australian consumers, Australia becomes one of the most optimistic countries, as in 2008, Australia was ranking as one of the most confident countries all over the world with an index score 104, 20 points higher than the world average.. (Nielsen, 2008). Generally Retail growth in 2008, 2009 stays slow, and consumers became more carefully with their money, they spend more money for dining at- home like buying foods and drinks from supermarkets and they spend less money for out of home activities like cafes, restaurant and take-away shops. Despite the fact that supermarkets gained a good share with this new customers philosophy, total grocery sales have been declined in 2008. (Nielsen, 2008). The total retail sales growth reached 5.9% in august 2008 comparing by 7.5% for the same month in 2007. Comparing by 2007, the businesses such as cafes restaurants and takeaway Foods, had recorded the largest drop in turnover of 6.4%. One expectation of these supermarkets is Aldi. Customers preferred to go to Aldi due to the good prices in addition to the good quality there. Aldi, with share reaching more than 22% , had took many dollars away from huge chain supermarkets. Politics This part indicates legal and political situation in Australia. It includes: Taxation for raw materials bought overseas, employment laws, environmental regulations, political stability and competition regulations. . In my opinion, no other politics issues would affect the launching of our new product due to the currently stable politic situation that Australia is facing now, i.e. there is no war, no revolution or even no elections are affecting Australia at this moment Technological Besides the innovation and application of new technology such as the RFID (The Radio Frequency Identification) , the increase in price of raw materials and other supply chain costs could affect the launching of our new product. 2.3 Micro Analysis The Market If we take an overall view on grocery market last year. Referring to the 2008 Nielsen report we will realize these important following items: -An overall declining trend in grocery market, with sales growth 5.9% comparing by 7.5% as we mentioned before, which is a normal consequences due to the new situation; consumers tightening their belts -.Drinks and confectionery are only the two sectors that have achieved an increase in growth for 2008, with 3.3% and 7.5% respectively. -The largest growth achieved was in dairy sector by increasing more than 7.6%. The most important sector in this report is the Chilled Diary , since our new product( which we will discuss it in this chapter) is a sub category for the Chilled Diary part. In 2008, and despite the financial crisis, this sector achieved an AU$996.5m grocery value with an increase of 3.5% comparing by 2007. This indicator could be a high motivation for Nestle to increase its market share in this category (See Figure 4 5) Figures 4 5 : Australias Chilled Diary Market Corporate % Shares for 2008 2007 . Source: Australias grocery magazine, 2009. Referring to the above data, we could recognize that there is a large advantage for Nestle to increase the profit by investing in confectionery or drinks sectors, especially in dairies products. The Product Our new product would be categorized under the Drinking Yoghurts category. (We will discuss the product briefly in the next two chapters). The Drinking Yoghurts value market in 2008 reached a A$52.3m with an increase of 5.5% comparing by 2007. This market contains only 3 major companies; Yakult with 67.7% value share (The market leader in this category) Jalna with 10.6% value share Bulla with 4% value share And Private Label with 16.8% value share. Figure 7, Australias Drinking Yoghurt Market Corporate % Shares 2008 Source: Australias grocery magazine, 2009 After all the above reasons, we could conclude that there is a big opportunity for Nestle to enter this market and it would obtain a very competitive position among the other competitors. Target Market and Market Size In this market plan we will focus on: children, youths and adults which are the majority of Australian population. We will concentrate on both genders male and female and our market will be in the whole Australia and not in a specific city. Australias population at the beginning of 2009 was 21,644,000 persons. The children aged population (0-14 years) was about 19.8% of the total population and the working age population was about 67.4% (15-64 years) of the total population. (OECD Fact book, 2008). However, in our market plan, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. Undoubtedly, some of the 40-65 years population would use our product. However, they will not be potential customers as the mentioned ones. 2.4. S.W.O.T. Analysis -Strengths Market Leader in the industry Good quality image and high brand awareness A high growth rate in the desired market A huge product lines Parent Support An international team working behind the plans achievement A very-well trained employees in all companys department A supply chain management to serve the whole country Weakness New market forNestle Unstable economic conditions: Decline in GDP growth rate and high inflation and unemployment rate. Customers are tightening their belts Exciting competitors Opportunities A huge market size An identified target market No large multinational size competitors Increase in sales and profits Increase in total Australias market share Increase in product line An opportunity to export the product to many countries around the world Threats Segments are shared by competitors Uncertain circumstances could affect our sales Misunderstanding of the product Poor advertising campaign due to the market conditions An unexpected drop in the confectionery and drinks markets. 3-Product Launch The product launch is the most important part of this market plan. As we discussed in the previous chapter, we are going to launch a drinking yoghurt product. So why did we choose this product specifically? If we take a quick view on Nestle share value in yoghurt and chilled diary industry we would realize the following: In Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. In Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. It is very easy to recognize that Nestle is facing a problem in these above sectors for the last year. We all know that all companies now are facing financial problems and markets are unstable and nowadays many customers are tightening their belts. However, these two markets had an increase in their value rate for the last year with 3.5% value increase for Chilled Diaries and 5.9% increase for yoghurt products comparing by 2007. (Australias Grocery Magazine, 2009) Also, referring to the Australias Grocery Magazine, some of Nestlà ©s competitors such as Diary framers had achieved an increase in value share According to the above, Nestle is facing a small problem in this market, so how to solve this problem? The answer is including many possibilities. We could reduce our prices, we could increase our market share by an increase in production, and we could modify our advertising and promotion activities. In addition, there is another plan. We could enlarge our share in Chilled Diary category by launching a new product in a subcategory which is the Drinking Yoghurts. If we achieve this plan we could gain a higher market share, increase our sales and profits, enter a new market segment and finally we will gain new customers. The Drinking Yoghurt market is facing a good condition these days; by an increasing 5.5% in value share in 2008 with a grocery value reached more than AU$50m , which means that this market is gaining new customers day by day and despite the unstable market situation, the drinking yoghurt market is in a developing trend. Nestle is already producing chilled diaries, yoghurts and fruit yoghurts so many product lines are ready for the launching of the new product. Also, Nestle is already gaining a high-ranking in the grocery market, therefore all shipping, transportation, supply chain, deliver products to supermarkets could be handled easily. Yoogo would be the brand name of our new product. We will launch the product at the beginning with three flavors; Yoogo Mango, Yoogo Strawberry and Yoogo Apricot. After three years of market and sales observation, we will launch a new Light Yoogo, which will be Fat Free drinking yoghurt for people who care more about their health and lifestyle. Yoogos ingredients could contain the following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors. Undoubtedly, Yoogo would face a high competition when it enters the market. ( We will discuss this later in the next two chapters). However , the main competitive brands would be yakult with 67.7% and Jalna with only 10.6% value shares in 2008. (Australias Grocery magazine, 2008). However, Nestle could produce the product and gain a high position among these brands. (We will discuss this later in the next two chapters). 4-Market Strategy Market Segmentation, Targeting and Positioning To gain a desirable position among all competitors in customers minds, we will segment our market on two bases: -Demographic Segmentation Geographic Segmentation Demographic Segmentation We are targeting customers depending on their ages. As we mentioned before, we will focus on: children, youths and adults which are the majority of Australian population, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. This is a very huge segment as we are focusing on more than half of the countrys population. Furthermore, we believe that any of these segmented people, with any sex, income, occupation would use our product as it is not a luxury product using by specific customers. Undoubtedly, we will vary our advertising campaign for each generation, i.e. the advertising campaign for children will be different than the youths one. Otherwise, we will make a small bottle for children (150 ml) and a large one for adults (300ml). Geographic Segmentation We will divide Australia as geographically basis to zones and each distributor would be responsible for each zone. E.g. We will divide Australia to five zones: Vic, NSW, WA, SA and Queensland Each company when launching a new product desires a high profit margin, large sales volume, high growth rate. However, we will concentrate more in achieving a long-run high profit and sales instead of the short-run ones. We believe that there are some requirements for effective segmentation: Measurability, Accessibility, Substantiality and Actionability. (Kotler et al, 2007) Our team will work hard to meet all of these requirements We consider that we will face a huge competition and we will face also the threat of substitute products. However, we will do our best to cover our market targeting by maximum three years and to be the market leader for this category in maximum five years. Our plan is to gain more than 55% of supermarket shelves in five years. We realize that this is a very hard mission, but we will try to achieve it by three main steps: Understanding our marketing segments- Maintaining an advertising and promotion plans- -Launching Yoogo with a reasonable price according to the company and according to our consumers.(we will discuss the price part later in Marketing Mix Strategy) Also, we will try to gain a competitive position in customers minds based on the following two concepts: Nestle Family Brand The Nestle family brand is showing care and safety to consumers and this is a very good reason to attract the customer. Communication Due to Nestlà ©s brand name, it is very easy to be in touch.with our customers 5-Marketing Mix strategy: Product Our product is a Fruit drinking Yoghurt with three flavors; Mango, Strawberry and Apricot. We will make two sizes, 150 and 300 ml. The gradients would be described as following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors (We had discussed the product more briefly in chapter 3) Price In launching this product we could use one of these two pricing methods: Cost- based pricing: Calculating the price by adding a mark-up to the cost of the product. (Kotler et al, 2007) Going-rate pricing: Calculating the price basis on competitors prices, with less attention to our cost or to the market demand. (Kotler et al, 2007) Value-based pricing: Calculating the price basis on buyers perception of value, with less attention to the sellers cost. (Kotler et al, 2007). In Nestle, we use the cost-based pricing method: Unit cost = variable cost + (unit fixed cost à · unit sales) Unit price= unit cost à · (1- desired return on sales) We determine our prices basis of the following objectives: Profit: For any company the most important issue is the profit earning, however, as we are launching a new product, we do believe that we will not gain a high profit margin at least for the first three years Consumer Satisfaction: The most essential factor when determining the price is our customers satisfaction towards our products and prices. Place We will divide Australia to 5 zones; Victoria, NSW, SA, WA, and Queensland. However, we will try to promote Yoogo everywhere, in every small and large city in Australia. Customers will find Yoogo in hypermarkets such as Coles, Woolworths and Aldi, in medium size supermarkets such as IGA and even in small supermarkets such as Seven Eleven. Customers would find Yoogo in cafes, restaurants, hotels cinemas and beaches. In addition, Yoogo is a healthy fruity drink, so you can find it also at hospitals. This plan is a little bit hard to be achieved. However, with the well-established supply chain management in Nestle and with the very good relationships with suppliers, retailers and resellers, we could achieve this plan within maximum three years. Promotion Promotion is the activities that represent the value of the product and encourage customers to buy it. In our marketing campaign and promotion we will tray to reach every body every where. We will do advertising campaigns in newspapers, radio, streets and television. Seeing that the survey research is the most widely method for collecting primary data, before launching the product we will perform a marketing survey research; we will go to clubs, streets and schools. Also, we will implement an online marketing research to collect primary data through online focus groups, using the integration of animation such as; audio, video and virtual environment would help us to overcome any limitations. We will try to select a sample of the population that has been selected, ask those questions about the product and the company and depending on the results of this research, we will implement our advertising campaign. We will support our promotion campaign basis on these four methods: A-Individual Selling: In this campaign, we will implement a direct selling activity especially during the summer months of November, December, January and February. Our team will go to club and beaches to meet our target segments there, they will wear t-shirts and caps with Nestle and Yoogos logos, and they will sell our Yoogos 150 ml bottle. By applying this innovative idea, we hope that our brand will get a great vision in terms of image, sales and brand awareness. B-Sales Promotion: Besides personnel selling, we will implement some sales promotion plans. At the beginning of the product launching, we will go to streets and malls, we will offer free 150ml trial bottles to customers, we will encourage them to try our product and to give us their feedback by email or even by phone. In addition, we will offer a 150ml bottle free with the purchasing of three 300ml bottles. Adding to this trade promotion, we will give the retailer an addition discount 5% during our sales promotion. Our marketing team will implement a major healthy and education campaign about the importance of the product, our team will focus on the concept that our product is a healthy one. Invitations would be sent to parents of school children to attend these seminars. This could help us to improve our brands image in consumers minds. C-Public Relations: Public relation is one of the most important factors in all multinational companies promotions. Every year, Nestle is launching its annual report containing information for shareholders and stockholders. In addition, a large amount of information regarding our product and our promotion would be found in newsletters and magazines issued by Nestle Australia. This promotion would obviously lend a hand in formation of the awareness of our brand.

Neglected Side Of Leadership Phenomenon The Followers Management Essay

Neglected Side Of Leadership Phenomenon The Followers Management Essay Much has been said about leadership. From the organizational leaders, supervisory leaders, team leaders, political leaders, religious leaders and the name can be given to any role. The most neglected aspect is the one which is named follower and the one who makes the leader worthwhile. In the most concrete and obvious term leader and follower are the two sides of a single hand. Followership, on the other hand, is rarely brought up when leadership is being discussed, in spite of its obvious importance in the grand leadership plan (Kelley, 1988). Leadership is not one-dimensional; leadership is system thinking in multiple dimensions. In terms of systems thinking, the inclusion of organizational performers (followers) in the leadership process complements the notion that leaders are only responsible for about 20% of the work that is completed in an organization (Kelley, 1992). This paper is about exploring the importance of followers in the leadership phenomenon. Leadership: Leadership is the combination of tangible skills and personality to motivate people to accomplish goals. The focus of leadership is to direct organizational performers to accomplish organizational goals in an effective and timely manner. The characteristics of leadership include goals and values. As stated by Burns (1978), leadership is . . . inducing followers to act for certain goals that represent the values and the motivations the wants and needs, the aspirations and expectations- of both leader and followers (p. 19). Followership: Organizations exist in every form of society and are prevalent in the basic day-to-day operations of life (Kelley, 1992) and definitions of organizations vary in many ways. Barnard (1938) defined an organization as [a] system of consciously coordinated activities or forces of two or more persons (p. 81). The combination of two or more persons working together implies the leader-follower scheme exists and, as with leadership styles, followers exhibit styles of followership. The leader-member exchange model: The leader-member exchange (LMX) model has been offered by Graen and his colleagues (e.g., Graen Wakabayashi, 1994) as an alternative approach to the study of leadership. In contrast to traditional models that imply that a leader exhibits a similar leadership style toward all members of a work group, the LMX model suggests that leaders may develop different types of relations with different members of the same work group. In this respect, the model depicts leader-follower relations (exchanges) as existing on a continuum ranging from high to low quality. The leader member exchange model proposed four grounds on which leader and follower interacts these are Attitudinal Similarity. Similarity is one of the most central theoretical and empirical constructs in cognitive psychology (Medin, Goldstone, Gentner, 1993). Within the field of management, the similarity-attraction effect provides the conceptual foundation for much research on organizational demography (Tsui, Egan, OReilly, 1992). The LMX model suggests that attitudinal similarity is an important influence on leader and follower interactions, being a prime determinant of successful ongoing relationship. Introversion and Extraversion: Years of research have convinced many investigators that the twin constructs of introversion and extraversion are a central dimension of personality (McCrae John, 1992). Introversion/extraversion is a broad dimension that deals with the interpersonal activity so important in leader-follower relations. To the extent that the LMX model suggests that followers are able to influence the quality of their interactions with leaders, it is possible that extraverted followers, seeking interpersonal relations, would attempt a high level of inter-action with leaders not only to gain the satisfaction of interacting, but also to enhance the possibility of being assigned stimulating tasks. Such behavior corresponds closely with that underlying high-quality leader-follower exchange. Locus of Control: Research has repeatedly shown locus of control to be an important construct for explaining workplace behavior (Spector, 1982). Individuals with an internal locus of control generally feel that they can control events in their lives and perceive personal initiative to be largely instrumental in attaining success. In contrast, individuals who generally feel that outside or environmental forces determine what happens in their lives, who are said to have an external locus of control, ascribe little or no value to initiative because they view success as to some extent unrelated to effort. Of interest here is the tendency of those with an internal locus of control (henceforth, internals) regarding situational control (Strickland, 1989). That is, because internals believe they can control a work setting through their own initiative and independence of action, they should attempt to achieve more control than do externals if they believe the control will lead to desired outcomes. Thus, as Spe ctor (1982) predicted and Blau (1993) reported internals will probably attempt to control performance outcomes via initiative based rather than compliant behaviors. Initiative-based behaviors could include attempting negotiations relating to operating procedures and policies, work assignments, working conditions, and work schedules. In the leader member exchange model, such leader-follower negotiation is characteristic of high-quality exchanges. Growth Need Strength Growth need strength is a personal attribute that concerns a persons desire to grow and develop as an individual. As an explanatory construct, growth need strength is a central concept in understanding the influence of job characteristics (Kulik Oldham, 1988). Graen and Scandura (1987) contended that having some work group members with job-growth potential (ability) and the motivation to accept challenges beyond their job descriptions contributes to the success of leader-follower exchanges. These four dimensions of personality through leader member exchange model depict the importance of relationship between leader and follower. Through empirical findings it was clear that whenever leader and follower have a balance in their personality outcomes are more significant. Kellys style of follower ship: Leader and follower are the two sides of same domain which is how to get best out of circumstances. The relationship between follower and leader exists and cannot be denied. As leader exhibits styles so the follower also exhibits style. Kelley (1992) defined followership styles as exemplary . . . alienated . . . conformist . . . pragmatist . . . and passive (p. 97). These styles constitute the basis of the Kelley followership model and relate the followership styles to individual personality attributes in terms of thinking and acting in organizations. Individual thinking attributes are (a) independent critical, (b) dependent critical, (c) active, or (d) passive. These thinking attributes, like the styles of followership and leadership, give dimension to the philosophical notion of followership. Alienated followers are mavericks who have a healthy skepticism of the organization. They are capable, but cynical. Conformist followers are the yes people of the organizations. They are very active at doing the organizations work and will actively follow orders. Passive followers rely on leaders to do the thinking for them. They also require constant direction. Exemplary followers are independent, innovative, and willing to question leadership. This type of follower is critical to organizational success. The Leadership-Exemplary Followership Exchange Model: Exemplary Followership: The style of followership coined by Kelly provides the philosophical basis for followership research. The exemplary followers are the one who makes leaders effective. Banutu-Gomez (2004) stated that To succeed, leaders must teach their followers not only how to lead: leadership, but more importantly, how to be a good follower: followership (p. 143). Schaubroeck and Lam (2002) stated, Regardless of work unit individualism/collectivism, supervisors were more likely to form trusting, high-commitment [relationships] with subordinates who were similar to them in personality (p. 1132). This statement supports Johnsons (2003) conclusion that . . . followership modality variation . . . revealed that followers generally reflect modality that corresponds with the leaders style and behavior (p. 110). Johnsons conclusion and Banutu-Gomezs contention that leaders must teach their followers to be good followers, displays a connection to Kelleys (1992) notion that exemplary followership can be taught. To develop exemplary followership, leaders must educate organizational performers to become exemplary followers by demonstrating the exemplary followership attribu tes as developed by Kelley. The following 15 attributes define exemplary followership. Exemplary followers, according to Kelley (1992), 1. Think for themselves 2. Go above and beyond the job 3. Support the team and the leader 4. Focus on the goal 5. Do an exceptional job on critical path activities related to the goal 6. Take initiative on increasing their value to the organization 7. Realize they add value by being who they are, their experiences and ideals 8. Structure their daily work and day-to-day activities 9. See clearly how their job relates to the enterprise 10. Put themselves on the critical path toward accomplishment 11. Make sure the tasks they are to perform are on the critical path 12. Review their progress daily or weekly 13. Increase their scope of critical path activities 14. Develop additional expertise 15. Champion new ideas. (pp. 126-166) Relationships and Culture Building relationships while identifying with the leader of an organization and their vision is essential to good followership. Jehn and Bezrukova (2003) contended that followership is a people oriented behavior, and this behavior builds relationships between leaders and other followers, providing an environment that promotes all organizational members to focus on a common goal. Jehn and Bezrukova suggested that good followers may be a catalyst for change in an organization as followership Inspires others to follow toward a common goal; creates enthusiasm and desire to excel; fully engages others; builds confidence; moves the organization ahead as one entity rather than separate parts (p. 728). As relationships are important between leaders and followers, the quality of these relationships are equally important factors in developing an organizational culture of followers who maintain the characteristics that promote good followership. Werlin (2002) contended that good followership relationships must build on motivation rather than control, and that instilling values into followers is essential to developing a culture of trust and good relationships. The balance of power between leader and follower; however, must be maintained in order to provide a culture of openness that promotes self-engagement. A good relationship between followership to leadership requires that both leader and follower share elements of each (Schruijer Vansina, 2002). Schruijer and Vansina contended that the characteristics of leaders and followers define the relationship that becomes followership and leadership. Wong (2003) contended that organizational cultures must involve and value all members of the organization, and that the characteristics of all members define the roles of leaders and followers. The identification and sharing of roles lead to LEFX. Transformational Leadership and Followership Bass (1990) suggested the implementation of transformational leadership could change followers into leaders. Humphreys and Einstein (2004) contended that transformational leadership could motivate followers to be self-directing and increase follower performance. Changing followers to become self-motivated, self-directive and a leader from within is consistent with Kelleys (1992) exemplary followership style. These examples from the literature fall short of explaining the perceptions these followers have of the change from the follower perspective, as the perspective is consistently from the leaders point of view. Dvir, Eden, Avolio, and Shamir, (2002) longitudinal field study attempted to examine follower development as opposed to leader development in terms of followership, but the result of Dvir et al.s study contended that transformational leadership improves a followers ability to think for themselves, thus continuing the theme that leadership makes the follower. However, exchang es of roles between leader and follower aid in the development of motivation and trust to form the LFX. Leader Follower Roles Townsend (2002) contended that the roles of leaders and followers change from that of follower to leader and back again, depending on the situation and demands of the organization. At times, followers can determine their faith in this role reversion, but other times, leadership must inspire the followers to be followers and eventually leaders (Jehn Bezrukova, 2003). Jabnoun, Juma, and Rasasi (2005) found that charismatic leaders are able to instill a sense of purpose and vision in followers who will inspire the followers to identify with the leader. Identification with the leaders vision is essential to motivating and inspiring followers to lead. Active Engagement Solovy (2005) stated, Exemplary followers work beyond the expected to produce exemplary results (p. 32). This statement provides an element of active engagement of exemplary followership, and a review of the literature (Dvir Shamir, 2003; Johnson, 2003; Petrausch, 2002; Solovy, 2005) pertaining to followership and active engagement has yielded a connection between active engagement and followership. In a longitudinal study, Dvir and Shamir found that collectivistic orientation, critical-independent approach, [to follower development] active engagement in the task, and self-efficacy, positively predicted transformational leadership among indirect followers (p. 327) Theories by Kelley (1992), Barnard (1938), and Chaleff (2003) implied that good followers actively engage and think for themselves. This supports the relationship between active engagement and followership in a way that complements the theories. The systems that support follower active engagement remain diverse in the developmental process, leader influence; individual performer character, learning, and the follower understanding of their role in an organization are key factors in developing a good followership mentality that supports active engagement. To implement change in an organization, the exemplary follower must understand transformational change and the role the follower has in transformation. Both leadership philosophies of Kelley (1992) and Barnard (1938) emphasize teams as well as informal and formal organizations. Barnards philosophy contends that an organization . . . is a system composed of the activities of human beings (p. 77). This is in essence a team, and as stated by Barnards observation that cooperation is essential for an organization to function, suggests the notion of teamwork. This realization of cooperative systems is a germinal element of teaming and an integral part of followership. In comparison, Kelley (1992) embraced teaming as a component of followership. Followership promotes self-reliance among team members, and this self-reliance provides leaders with less need to lead and thus, develops followership (Kelley). A model for Leadership-Followership Exchanges As long as there have been leaders, there have been followers, and leaders cannot accomplish what they do without followers (Kelley, 1992). Newell (2002) suggested that a growing trend in leadership is to inspire followership, and to this end, coaching and mentoring leaders to transform their followers into good followers is essential in todays business environments. Managers must participate actively in the forming of good follower relationships (Vince, 2002) if managers are to benefit from the Leader-Follower Exchanges that promote sharing organizational goals consistent with enterprise wide vision and values. Figure 1 the Leadership-Exemplary Followership Exchange model illustrates the cycle of leadership-Exemplary Followership Exchanges based on relationships and culture, transformational leadership and followership, leader follower roles, active engagement, and development of exemplary followership as defined by Kelley (1992). The concept developed by the LEFX model provides for a culture of organizational leadership that originates from the bottom up. Relationships developed between leaders and followers must be open to dialogue regarding the vision of the organization. Shared vision between leaders and followers will develop a culture of trust and lead to active engagement of followers. Leaders must educate follower to be exemplary followers and as such, provide followers with a sense of confidence that they have the knowledge to lead themselves as an active engaged member of the organization. This model provides a cycle of relationship between leader and follower. It presents a framework for the exemplary followers to become leaders in the future. Overcoming Adversity: The Impact of Leadership Attributes or Traits 1. Honesty or integrity 2. A high level of people skills 3. Initiative, assertiveness, drive, or determination 4. Excellent communication skills or willingness to speak up, take a Position, or take charge 5. Vision (being forward-looking) 6. Desire or passion to lead and inspire 7. Positive attitude and self-confidence; charisma 8. Knowledge of the business and/or group task at hand; competence 9. The ability to overcome adversity or obstacle 10. Being a Servant-Leader, serving people, and especially being humble 11. Having both religious faith and strong family ties 12. Framing or recognizing the worst adversity as an opportunity 13. Having a mentor or mentors in their development as leaders Haller (2008, pp.13-14) Leadership Attributes or Traits, and Transformational Leadership Research Starting back in the 1980s there was a resurgence of researchers updating the academic literature with their findings, repackaging, and comments leadership trait theory. Many of the leadership scholars focused there framing on leadership traits in the context of discussing transformational leadership. Review of Recent Research on Individual Traits or Attributes The findings, re-naming and framing of trait theory and transformational, or situational leadership research was led by scholars such as, Blanchard and Johnson (1982), Blanchard, Zigarmi, and Zigarmi (1985), Kouzes and Posner (2002), Peters and Waterman (1982), Peters and Austin (1985), and Peters (1987). Peters and his co-authors commented on trait theory by adding their concept of excellence as the objective of leadership success. Much of the leadership theory research focused on the important effects of being a transformational leader. A great number of the studies done on traits by researchers in the first half of the twentieth century used young children or high school/college students as their subjects (Bass Stogdill, 1990, pp. 59-77). Much of the research done on leadership traits after 1950 focused on business managers, major company CEOs, and recent college graduates entering management training programs in large firms (pp. 78-88). By the second half of the twentieth century, the theory that leaders were born had been rejected by several major researchers, including Bennis (1989, p. 5), Gardner (1990, p. xv), and Kotter (1990, pp. 103-107). Van Fleet and Yukl (1986) held that certain characteristics improved a leaders chance of success and that those characteristics included initiative and fortitude. Manns (1959) research on leadership documented the positive relationship between the personal traits of intelligence, adjustment, extroversion, dominance, masculinity, and sensitivity. The work by Jago (1982) asserted that there is a set of qualities or characteristics which can be attributed and measured in those who are perceived to successfully employ such characteristics (pp. 317-319). Jago concluded that leaders behavior is determined by their attributes. Their characteristics, knowledge, and skills, which he called qualities, influenced their behavior. Jago focused specifically on how these qualities of a leader interact with the leaders perception of group attributes, the particular task at hand, and the general context of the situation (pp. 315-336). Kouzes and Posners (2002) extensive research identified respected and admired characteristics in leaders necessary to make or build a leader. Kouzes and Posner identified nineteen qualities or characteristics as being the most admired in leaders; which they claimed were consistent over time and across six continents (pp. 24-25). Their list started with honest, which was selected by 88% of the respondents (pp. 24-28). Their other top three traits were: (a) forward-looking, (b) competent, and (c) inspiring, having been selected by between 58% and 73%. A fifth quality, intelligent, received a 47% response rating from the survey participants (pp. 25-26). Kouzes and Posner administered their survey over a period of twenty years to over 75,000 participants, including ten thousand mangers and business executives and a limited number of government managers (p. 24).Haller (2008, pp.13-15) An integrated model of Exemplary followership is leadership: With the help of traits of exemplary follower and universally accepted leadership traits a model for followership is leadership is developed here which can support the assumption exemplary followership is leadership in certain contexts of organizations. An exemplary follower can take the role of leader in a situation where he as an exemplary follower will act as a leader. (E) See clearly how their job relates to the enterprise/ Knowledge of the business and/or group task at hand; competence (L) (E) Realize they add value by being who they are, their experiences and ideals/. A high level of people skills (L) (E) Structure their daily work and day-to-day activities/ competent (L) (E) Realize they add value by being who they are, their experiences and (E) Take initiative on increasing their value to the (E) See clearly how their job relates to the enterprise/ (E) Structure their daily work and day-to-day activities/ competent (E) Take initiative on increasing their value to the organization/. Initiative, assertiveness, drive, or determination (E) Put themselves on the critical path toward accomplishment/ Positive attitude and self-confidence; charisma (L) (E) Do an exceptional job on critical path activities related to the goal/ Desire or passion to lead and inspire (L) (E) Make sure the tasks they are to perform are on the critical path/ the ability to overcome adversity or obstacle (L) (E) Focus on the goal/ Excellent communication skills or willingness to speak up, take position, or take charge (L) E) Review their progress daily or weekly/ competent (L) (E) Support the team and the leader/ Being a Servant-Leader, serving people, and especially being humble (L) (E) Increase their scope of critical path activities/ Framing or recognizing the worst adversity as an opportunity (L) (E)Go above and beyond the job/ Vision (being forward-looking) (L) (E)Develop additional expertise/ having a mentor or mentors in their development as leaders (L) (E) Champion new ideas/) forward-looking (L) (E)Think for themselves/. Honesty or integrity (L) Leader and exemplary follower traits Leadership Exemplary follower ship is leadership (E for exemplary followership traits, L for leadership traits) Kellys followership basis: Followership, for example, sounds like the words of Jesus, who chose his disciples with the command, Follow me (NAS: Mat. 4:19, 9:9, 16:24, 19:21, Mar.1:17, 2:14, 8:34, 10:21, Luk. 5:27, 9:23, 18:22). In fact, in the four gospels, the word follow occurs 91 times. Actually, however, Kelley traces his inspiration to a moment of boredom in a hotel room (1992, p. 22) where his eyes came to rest on a bible, presumably provided by the Gideons. This caused him to reflect on religions in general-Buddhism, Hinduism, Judaism, Islam and Christianity. And he began to consider how Christs followers-not Christ himself-changed the world. This is how Kelleys thinking on followership began. Similarly, Greenleafs concept of servant leadership could conceivably have been inspired by Christ. In Mark (10:43-45), Jesus tells his disciples whoever wishes to become great among you shall be your servant; and whoever wishes to be first among you shall be slave of all. For even the Son of Man did not come to be served, but to serve, and to give His life a ransom for many. And in John (13:14-15), Jesus says, If I then, the Lord and the Teacher, washed your feet, you also ought to wash one anothers feet. For I gave you an example that you also should do as I did to you. Though Greenleaf does freely refer to various events and statements from the life of Christ, Greenleaf only once quotes one of Jesus servant statements though the mouth of Mr. Billings, a character in Teacher as Servant (1979, p. 28) This initial thinking of Kelly towards followership is supporting the notion that followership is leadership varying to different contexts of organizations. Barack Obama: An exemplary Follower Born to a Kenyan father and an American mother, Barack Obama has a multiracial heritage. He made history when he was elected as the 44th President of the United States of America, as he is the first African American to hold this post. Though, young and inexperienced as he has not spent much time in Washington, Barack Obama has worked for the last twenty years as a community organizer, a civil rights attorney, a constitutional law professor, a State Senator and then U.S. Senator. He was hired as Community organizer by Developing Communities Project, a church based community organization. The organization wanted a young black man to help them collaborate with black churches in the south side. From 1985 to 1988, Obama worked there as Director of the organization. He helped blacks fight for their rights from the city government. He worked to improve the living conditions of poor neighborhoods which faced crimes unemployment. Working in a small organization taught him organizational skills. He was always good with words and was known for making speeches which people could emotionally connect to. He worked with Saul Alinsky whose method was agitation which meant getting people angry enough about their current state of things that they are compelled to take some step and do something. During his tenure at Developing Communities Project, the staff at this organization grew from 1 to 13 and so did their budget. Then, he worked as consultant and instructor for Gamalie l Foundation, a community organizing institute. Barack Obama felt that law was a medium which could facilitate activism and community organization. So in late 1988, he entered Harvard Law School. In his second year at college, in 1990, he was elected as the president of law review. This role required him to be editor- in-chief and supervisor of law review staff of about 80 editors. As he was the first black to be elected for this position, it was a widely reported and much publicized event. It had taken Obama long sessions of discussion with conservatives to support him. While still in law school in 1989, he worked as an associate at Sidley and Austin law firms. He met his future wife Michelle, also a lawyer, here. Newton Minnow was a managing partner here. Minnow, later introduced him to many of the Chicagos top leaders. In the summer of 1990, he worked at Hopkins and Sutter and finally graduated from Harvard in 1991; after which he again moved back to Chicago where he practiced as a civil rights lawyer. His could have easily tak en up a god job after Harvard but his values and mothers teachings had taught him to do something for the society and the less privileged ones. The publicity that he garnered at Harvard, because of his election as first black president of Harvard law review, led him to an offer by University of Chicago law school to write book on racial relations. Meanwhile, Barack Obama also taught Constitutional Law at University of Chicago Law School from 1992- 2004; first as a Lecturer from 1992 to 1996 and then as Senior Lecturer from 1996 to 2004. Barack had also joined Davis, Miner, Barnhill and Galland law firm as civil rights attorney. He was an Associate in this law firm from 1993 to 1996 and then counsel from 1996 to 2004. Barack served on the board of Directors Woods Fund of Chicago, Joyce foundation form 1994 to 2002. In 1992, he became the founding member of board of director of Public Allies but resigned in 1993 and his wife joined it. All these years in Chicago, he served on board of directors of Chicago Annenberg Challenge, Chicago lawyers Committee for Civil Right under Law, the Centre for Neighborhood Technology and Lugenia Burns Hope Center. In 1992 election he had organized largest voter registration drives, Project Vote, in history of Chicago from April to October 1992. He had with him a staff of ten and around seven hundred volunteers. They had the goal of registering around 150,000 African Americans in the state who were unregistered. It was one of the most successful voter registration drives one had ever seen. Baracks work led him to run for Illinois State Senate. Eventually, he was elected in 1996 November, succeeding State Senator Alice Palmer, as Barack Obama was the only candidate left, after rest of the petitions were invalidated.. He went on to serve three terms in the Illinois State Senate, from the year 1997 to 2004. Barack lost a primary run for U.S. House of Representatives to Bobby Rush in a very close fight in the year 2000. In the year 2003, he passed legislation to expand healthcare coverage to 70,000 children making Kid care, state Childrens Health insurance program, permanent. The legislation also extended health insurance to uninsured parents, which added up to additional 84,000 parents. After he found there were 13 innocent death row inmates, Barrack saw to it that death penalty reforms were changed. Also, Illinois became the first state where videotaping an interrogation became mandatory. Even Law enforcement agreed that recording questioning would help the prosecutions chances. As the Chairman of Illinois Senates Health and Human Services Committee, Barack Obama unanimously led a legislation to be passed on racial profiling by the police, which means maintaining records of the race, age and gende r of the drivers detained. For low income families, Obama created Illinois Earned Income tax credit which offered tax relief. Barack Obama came into national limelight with an inspiring speech at July 2004 Democratic National Convention where he spoke against the Bush administrations policies on Iraq war. His speech was the highlight of the convent